
Designer who had a full-stack development perspective.
Credentials
A product design partner
with focus on
Featured works
Fig 01. Cognitix website
Fig 02. crema logo branding
Fig 02. crema roastery website
Fig 02. Bublibu food delivery app
I've shipped full-stack web and mobile products, built lean marketplaces, and structured business models that reduce cost without sacrificing user experience. My edge is conversion-focused design: the kind that moves metrics, not just pixels.
Fig 03. Moka POS app
Fig 04. Parkee app
Experiences
2014 - 2016
Mullen Lowe
2016 - 2017
Astragraphia
2017 - 2018
MokaPOS
2018 - 2019
IBM
2019 - 2026
Paton.Dev
2026 - present
Freelance

My experience spans agencies, corporate enterprises, startups, and global consultancies.
I help business owners see their blindspots — especially in an AI-first world where the gap between good design and growth is smaller than ever. Building something? Let's talk.
How can i help:
- Design consulting
Diagnose and optimize your product - Design system
Audit and setup your design system - Development partner
Design and build from scratch - Workshop & speaking
For teams and communities
Agencies
- Mullen lowe
- Indomie
- XL Axiata
- Axis
- Garuda Indonesia
- Danamon
Startups
- Moka POS
- Bublibu
- Cognitix
Consultancies
- IBM Indonesia
- XL Axiata
- Adira
- Pertamina
- Astragraphia
Personal Projects
- Crema